Seminole Hard Rock Hotel & Casino Tampa Goes Pink for PINKTOBER™

13th Annual Breast Cancer Research & Awareness Campaign Rocks for the Cause with Pop Sensations


Exclusive “Pink Sheets” Hotel Rooms and Sales from Limited-Edition Collectible Hard Rock Items Will Be Donated to The Breast Cancer Research Foundation®


TAMPA, Fla. – Seminole Hard Rock Hotel & Casino Tampa adds a pop of pink this October in honor of Hard Rock International’s 13th annual PINKTOBER™ breast cancer awareness campaign. For the 2012 campaign Hard Rock has teamed up with international, female pop-duo Bananarama to raise awareness and funds for a cause that affects people across the globe. As 2012 PINKTOBER™ brand ambassadors, Bananarama will entertain fans and survivors at a special PINKTOBER™ concert at Hard Rock Cafe on Friday, October 5 at 9 p.m. Tickets go on sale on September 13 at 10 a.m.


“Everyone knows someone whose life has been affected by breast cancer,” said Sara Dallin, cofounder of Bananarama. “So when Hard Rock offered us the opportunity to take part in PINKTOBER™ and support a great cause in a fun way, we jumped at the chance.”


Best known for the chart topping singles including “Venus,” “Cruel Summer” and “I Heard a Rumor,” Bananarama will perform these and other hits in honor of PINK, while celebrating their 30th anniversary as the most successful female pop group in history. As the group turns 30, an age when breast cancer screening becomes increasingly critical, Bananarama is driving awareness to appeal to their fan base and beyond.


Tickets cost $15 for the general admission standing-room-only show and will be available at the Hard Rock Store and all Ticketmaster outlets online at or charge by phone: 1-800-745-3000. For bottle service, please call the Hard Rock Cafe Tampa at 813-627-7755. A portion of the proceeds will benefit American Cancer Society’s Making Strides Against Breast Cancer walk. Must be 21 years of age or older.


“The Breast Cancer Research Foundation is looking forward to this year’s PINKTOBER™ campaign,” said Myra Biblowit, president of The Breast Cancer Research Foundation. “Hard Rock International’s long-standing dedication to The Breast Cancer Research Foundation and our mission to achieve prevention and a cure for breast cancer is critical to the Foundation. Since 2007, Hard Rock International has donated over $2 million since 2007, and they are currently fully funding two BCRF research grants. Engaging people on a global level is definitely achievable through the power of music.”


Through their 2011 PINKTOBER™ efforts, Seminole Hard Rock Hotel & Casino donated nearly $50,000 to help fund research for prevention and a cure for breast cancer. This year, they hope to raise even more funds.


Seminole Hard Rock Hotel & Casino will donate proceeds from the sale of special limited-edition PINKTOBER™ merchandise to The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities worldwide. The special collection items are available now through October 31.


The resort will donate 25 percent of the proceeds from its “Get into Bed” PINKTOBER™ “Pink Sheets” guest room bookings to The Breast Cancer Research Foundation®. Guests can request to stay in the limited availability “Pink Sheets” rooms at no additional cost. In addition to having 25 percent of their room rate donated to BCRF, guests will also receive a complimentary commemorative Hard Rock pin. The select guestrooms will also be supplied with special collectible PINKTOBER™ bathrobes that can be purchased in the Seminole Hard Rock Retail Store, with a portion of the proceeds donated to The Breast Cancer Research Foundation®.


Additionally, Seminole Hard Rock Hotel & Casino will be donating 75 percent of the retail purchase price of its limited edition collectible PINKTOBER™ Hard Rock pins ($12), 50 percent of the retail purchase price of its tote bag ($4) and 15 percent of the retail purchase price of its ladies pink T-shirts ($26); pink-hued guitar-embossed “Sleep Like A Rock” bedding sheet sets (queen $95, king $105); scarf ($21.99); bracelet $19.99); and pink robe ($80) to the cause. Special “Pink-tini” cocktails ($7.25) will be served in the casino’s Center and Lobby bars with partial proceeds also donated.


Seminole Hard Rock Hotel & Casino is also gold sponsor of the 2012 Susan G. Komen Race for the Cure® at Vinoy Park in St. Petersburg, Fla., on Saturday, October 6. Team members will also participate in the American Cancer Society’s Making Strides Against Breast Cancer walk. During last year’s event, the resort was the largest corporate team and the top corporate team for fundraising. They boasted a team of 320 walkers and extended their involvement with a stage sponsorship at the event.


“We are thrilled to launch PINKTOBER™ here for the fifth year in a row for this worthy cause,” said Gina Morales, public relations manager of Seminole Hard Rock Hotel & Casino Tampa. “By combining great music, cool merchandise, unique menu items, social media and creative local activation, Hard Rockers help raise awareness, funds and most importantly support for the fight against breast cancer.”


For additional information on the PINKTOBER™ program, merchandise and local events, please visit


About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF will award over $39 million to more than 190 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country.  BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002.  Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch. For more information about BCRF, visit


About The Caron Keating Foundation

The Caron Keating Foundation is a fund raising partnership set up by Gloria Hunniford, Paul & Michael Keating and Russ Lindsay. The Foundation will offer financial support to professional carers, complimentary healing practitioners and support groups dealing with cancer patients, as well as individuals and families who are affected by the disease. It will also financially help a number of cancer charities with their ongoing quest for prevention, early detection and hopefully ultimate cure.  For more information, please visit


About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino in Tampa, Fla. is now one of the largest casinos in the world. This ultimate entertainment destination features 110 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action.  It is the sixth-largest casino in the world, based on gaming positions. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 138 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at  or Follow us on Twitter at


About Hard Rock International

With a total of 179 venues in 54 countries, including 140 cafes and 18 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana, Panama, Cancun and Vallarta.  Additional hotel and casino projects planned to open include Riviera Maya in 2013 and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit



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