New Addition Makes it the Only Casino in South Florida Providing the Amenities, Experience of Its Kind for Local Gamers

Hollywood, Fla. (November 2, 2007) - The Seminole Hard Rock Hotel & Casino debuts a new, spacious high-end gaming room for all casino guests and an exclusive Plum VIP Lounge for select Players Club Card members on Friday, November 2 at 7 p.m. The special preview will be hosted by Lorraine Bracco, Academy Award nominee, television, film, Broadway star, and most recently, wine maker.

The hotel, recently voted best in class categories for Overall Casino, Casino Most Frequented, High-Limit Slot Area and VIP Services by readers of Strictly Slots magazine, offers an additional 1,600 square feet of space in a High-Limit Gaming Room open 24/7 featuring 133 gaming machines like Blazing 7 Hot Shots, Money Money, Double Dragon Deluxe, Double Diamond, Cleopatra, and Enchanted Unicorn with denominations ranging from one dollar to twenty-five dollars. These games offer a maximum bet of $100 per play. The addition offer guests greater convenience with a cashier booth, check cashing services, ATMs and safety deposit boxes. A team of employees will be providing Players Club card members assistance on the casino floor.

The Plum VIP Lounge is a posh, 2,500-square-foot, exclusive lounge for loyal Seminole Hard Rock Hotel & Casino Players Club card members. It showcases a dining area and private bar in a non-smoking environment. Designated waitresses provide continuous, complimentary food and beverage service. Members will receive a special Plum VIP Lounge card for access.

Upon arrival into the Plum Lounge, guests are presented with a Sweetgrass scented Oshi Bori Towel to refresh. All of the Impulse Glassware was custom created for the Lounge. The cigar ashtrays at the bar are Italian Crystal Baccarat-inspired. The private bar coasters are vibrant red-grained leather patterned on the zebra wood grain in the high-limit area.

Special touches in the Plum VIP Lounge are prevalent even down to the uniforms. The female uniforms were inspired by the Robert Palmer video, "Addicted to Love" and the men's are a spin on the 1950's Goldfinger-style, black-on-black smoking jacket.

Seminole Hard Rock Hotel & Casino received 30 first place awards and one second-place award in this month's Strictly Slots 2007 "Best of Slots" issue. Readers of Strictly Slots cast their votes for their favorite casinos in dozens of categories. 

Seminole Hard Rock Hotel & Casino is South Florida's leading entertainment destination featuring a 145,000-square-foot casino featuring 50 live action poker tables, and more than 2,500 of the most popular gaming machines. Property enhancements include a high-limit gaming room, VIP Plum Lounge, and non-smoking gaming room. A high-limit gaming room offers a cashier booth, check cashing services, ATMs, and safety deposit boxes. The new Plum VIP Lounge is an exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club card members. A non-smoking gaming room features ATM and redemption machines and its own Players Club Booth. This Four-Diamond, AAA rated, 500-room hotel offers 17 restaurants and lounges, 40,000 sq. ft. of meeting room space, a full-service, European-style spa, environmentally friendly hand car wash and auto detail salon, and 22 retail shops and 11 nightclubs in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live--a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) exit Stirling and travel west (1 Seminole Way) in Hollywood, Florida. For more information, call (954) 327-ROCK, 1-800-937-0010 or visit us online at http://www.seminolehardrockhollywood.com/.       

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